As part of a new long-term global collaboration, Pandora joins UNICEF in supporting the world’s most vulnerable children
TORONTO, ON–Ahead of World Children’s Day on 20th November, Pandora will launch the limited-edition Pandora Me jewellery for UNICEF – as the first of many partnership activities to come. By wearing Pandora for UNICEF pieces, buyers show support for young people around the world as a part of a new campaign called “Charms for Change”.
Pandora will not make a profit on the Pandora for UNICEF pieces. The jewellery collection will be available both online and in-store, reaching consumers in over 100 countries, giving them the opportunity to show their support for a good cause.
By celebrating World Children’s Day, Pandora supports UNICEF by contributing funds for UNICEF child survival, education and protection programmes across the world, and also life skills training with a focus on programmes that support female empowerment. By wearing a Pandora for UNICEF charm, everyone can play their part in supporting UNICEF efforts.
The face of Pandora Me, two-time Emmy nominee and UNICEF’s youngest-ever Goodwill Ambassador, Millie Bobby Brown wearing the limited-edition charms for change Pandora Me jewellery for UNICEF. (CNW Group/Pandora Jewelry, Inc.)
Pandora Me is a new and creative way to express your identity and connect with others. Through the collection of playful symbolic miniature-sized sterling silver pieces, including micro dangle charms and single stud earrings, Pandora encourages everyone to experiment with their self-expression. This new collection is faced by actor and activist Millie Bobby Brown, who is a strong voice of her generation and an advocate for global change.
The My Girl Pride dangle charm symbolizes female empowerment, while the My Smile dangle charm symbolizes happiness and a brighter future for the next generation. Both charms celebrate opportunities for education, protection and gender equality. In sterling silver, they are hand-finished with blue man-made crystals and can be worn and styled with the Pandora Me collection. The My Smile charm will be exclusively available as part of a gift set that includes a Pandora Me bangle and two My Spacer charms.
The three-year partnership with UNICEF will promote young people’s right to a voice and a brighter future and aims to make a significant impact on the lives of thousands of children and youth globally. Future initiatives will include new jewellery, awareness campaigns and opportunities for Pandora customers and employees to engage directly by making donations to UNICEF.
The limited-edition gift set is priced at C$ 105.00 and the charm is C$ 25.00.
About UNICEF
UNICEF works in the world’s toughest places to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere. Across 190 countries and territories, we do whatever it takes to help children survive, thrive and fulfill their potential, from early childhood through adolescence. And we never give up.
About Pandora
Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 26,000 people worldwide of whom more than 11,500 are located in Thailand, where the company manufactures its jewellery. Pandora is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2018, Pandora’s total revenue was 22.8 billion (approximately EUR 3.1 billion).
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