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April 15 , 2015

GE Capital Fleet introduces fleet analytics platform

U.S.-- GE Capital Fleet Services has introduced BrightWorks* Insights, an advanced fleet analytics platform. The BrightWorks Insights platform is GE Capital Fleet Services’ core engine for bringing together data from drivers, vehicles, fleet services, and third parties to enable companies to make smarter fleet management decisions.  

“Improved data and analytics technologies are driving change in fleet management. Fleet vehicles and management services are more connected than ever,” said Kristi Webb, CEO of GE Capital Fleet Services. “When you combine our BrightWorks advanced analytics with deep fleet expertise, customers have the information they need to make smarter decisions for their businesses.”  

BrightWorks Insights technology also is powering a new, more robust mobile driver app, set to launch later in 2015. The app helps to spur positive changes in driver behavior, combining useful and essential apps – such as a trip tracker and fuel and maintenance locators – with BrightWorks-driven observations and communications designed to improve mileage, maintenance and safe driving habits. The result uses analytics to create a more holistic and effective solution.  

“With connected vehicle technology becoming more commonplace, fleet management is increasingly about turning vast, complex data sets into actionable insights and measureable outcomes,” said Brad Hoffelt, general manager, Products & Services for GE Capital Fleet Services. “The BrightWorks Insights platform combines advanced analytics with industry expertise, so that the data streaming off fleet vehicles can be turned into real-time insights.”





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