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Canada's Magazine for Financing & Leasing Executives

April 22, 2014

Ackroo selected as Fleet Card provider for West Technology Group in St. Lucia

OTTAWA--Ackroo Inc. announced today West Technology Group in St. Lucia has selected Ackroo to provide a stored value Fleet Card solution for their 22 gas station locations. The West Technology group is one of the leading providers of business technology solutions to Small and Medium size businesses in the Caribbean. Providing the Ackroo Stored Value Fleet Card solution to their fuel retailing client base will enhance their product offering and will assist in further developing their market share in the Caribbean. For Ackroo it represents further reach into the multi-billion dollar fuel retailing sector in North America.

"We are extremely excited about our geographic expansion into the Caribbean and more generally into the Stored Value Fleet Card market." said Steve Levely, executive vice president at Ackroo. "Strategically, we are expanding into the fuel retailing and convenience store sector with high value product solutions such as stored value Fleet Cards as a complement to our current gift card and loyalty offering. Our growing list of solutions for this segment really positions us to take a serious bite into a market that represents over 12,000 gas stations in Canada and more than 120,000 across the United States."

Ackroo provides gift card and loyalty solutions into the $145 billion North American gift card and loyalty market. Their solutions enable businesses, merchants and business networks to increase profitability and build long-term customer relationships through customized gift card and loyalty programs. Ackroo's web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses to launch loyalty programs that deliver immediate return on investment. Ackroo is headquartered in Ottawa, Canada.



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