Aug 22, 2014
JetCharters.com cites increase in traffic, improving market conditions
Knoxville, TN – JetCharters.com, the Worldwide Air Charter Marketplace, realized a significant increase for its business in the first and second quarters of 2014, with 61 per cent more visitors and trip requests through its website. These numbers are in line with industry wide gains, including nearly 5 per cent increases in total deliveries and billings in the general aviation sector (according to GAMA).
Business jet shipments are also up and along with information reported by additional agencies that monitor sales and use, this leads analysts to believe that the industry could be preparing for more of an upswing.
“The majority of our increased business is coming from our concentrated efforts to promote the service through a variety of search engine marketing, social media campaigns and other ad placements,” says Robert Hart, president at JetCharters.com. “We’ve improved the user experience and added partners in areas where those users need service and this has allowed us to expand our role as a leader in business aviation, charter specifically.”
The site is a popular resource for private operators who wish to market their aircraft and travelers who seek to make private jet charter travel arrangements. “We’ve added a number of quality operators and aircraft over the past year, especially in the United States” says Hart.
The needs of air charter travelers play an important role in the strategy that JetCharters.com has adopted. In fact, the company was first established as a response to the needs of domestic and international jet charter travelers. The mission of JetCharters.com is to remove the mystery from the experience and make all the necessary information readily available to consumers.
“As with any industry, there are always dissenting opinions about what the future holds,” says Hart. “But we believe there is enough evidence to support the fact that the industry is coming back, since we field so much of the business, both from the consumer and operator points of view.”