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Canada's Magazine for Financing & Leasing Executives

July 22, 2015

Capify first SMB alternative finance platform offered across Canada, U.S., UK, Australia

Toronto, ON—Capify, an alternative finance provider, has announced its global rebrand to become a diverse, worldwide alternative small and medium-sized business (SMB) finance platform. Headquartered in New York City, Capify combines four previously separate companies, which were all founded by CEO David Goldin, including:

  • True North Capital, founded in 2007, is headquartered in Toronto and operates throughout Canada, where there are more than 1.1 million small businesses and 826,000 entrepreneurs.
  • AmeriMerchant, founded in 2002, is headquartered in New York City and operates throughout the United States, where there are an estimated 28 million businesses that account for 54 per cent of all U.S. sales.
  • United Kapital, founded in 2008, is headquartered in Greater Manchester, England and operates throughout the United Kingdom, where there are an estimated 5.2 million businesses in the UK that employ 25.2 million people.
  • AUSvance, founded in 2008, is headquartered in Sydney and operates throughout Australia, where there are 694,000 small businesses; which represents 96 per cent of all Australian businesses and produces over $330 billion of its economic output per year.

Capify will now operate under one unified name to serve as a global conglomerate provider of alternative finance solutions, including business loans and additional working capital products, to small and medium-sized businesses. Capiota, United Kapital’s business loan product provider, will also be included in the global rebrand as a part of Capify’s UK office.

“Our official launch of Capify comes at an exciting time as the alternative finance industry is more prosperous than ever and is top of mind for everyone from business owners to Wall Street,” said Goldin. “We’re proud to finally announce ourselves as one global conglomerate that is one of the first international movers in the alternative finance space, and the only alternative finance provider who can help small businesses with working capital solutions in the Canada, USA, UK, and Australia.”

Capify has a proven history of pioneering alternative finance ventures, including being an early mover in Canada, the United States, and United Kingdom, and the first to offer merchant cash advances in Australia. Capify is also the first alternative finance provider to operate in four leading international, and previously untapped, markets.

“The alternative finance space in Canada has been growing tremendously over the past few years, and we’ve been able to see the impact firsthand,” said Milroy Siva, Marketing Manager of Capify Canada. “We will remain true to our roots of servicing Canadian businesses from Canada, but are now able to leverage our international footprint to further help Canadian small and medium-sized businesses.”

Both local and global companies that offer products and/or services to small and medium-sized businesses are now able to partner with Capify for a joint full-service solution that provides potential and current customers with the added benefit of worldwide access to business capital. International companies are also able to test this out in one or two countries before leveraging in all four.

Capify’s technology platform offers a real-time online application for small and medium-sized businesses. This technology allows applicants to receive real-time decisions in 60 seconds or less and working capital approval amounts powered by 10+ years of proprietary merchant performance data. Capify also provides an API for websites looking to integrate its online application directly.

Goldin created this business enterprise with no outside capital or funding and grew the company to more than 200 employees combined globally in all four offices. He entered the alternative lending space in 2002, after previously selling his startup company to Winstar Communications, a multi-billion dollar publicly-traded company at the time of the sale. Goldin has overcome many business obstacles including winning a ground-breaking patent lawsuit that threatened to end the U.S. alternative finance industry in its infancy stages. Via its proprietary underwriting technology platform, the company has demonstrated low default rates especially during the 2007-2009 global recession, a challenging time that resulted in the collapse of many alternative funding companies.

The company has provided over $632 million CAD to businesses and over 24,000 fundings in four countries across 550 different industries ranging from retail, bars, restaurants and health services to manufacturer, distributors, ecommerce companies and service businesses. Capify is poised to continue its growth with expansion into new markets and the upcoming announcement of several large strategic partnerships.




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