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February 27, 2013

SPLICE Software partners with PossibleNOW to enhance Permissions & Preferences Solution

Toronto--SPLICE Software, provider of personalized multichannel conversations and a specialist in SaaS-based unique human audio, announces a strategic partnership with Atlanta, GA-based PossibleNOW, the leading provider of customer experience and preference management solutions, to utilize the MyPreferences® enterprise preference management platform. SPLICE is a member of the C.F.L.A.

This partnership provides SPLICE clients/prospects with access to a simple way to deploy a scalable and robust permissions and preferences platform and enables a significant upgrade to SPLICE’s Permissions & Preferences Solution. The Permissions and Preference Management System (PPMS) powered by MyPreferences provides a new, secure way for enterprises to capture, manage and distribute all customer preference data in a secure, streamlined environment. Using Permissions & Preferences, enterprises can now personalize communications to increase response rates, customer loyalty and revenue.

Launched in 2011, MyPreferences empowers companies to have relevant conversations with prospects and customers and thereby increase engagement, retention and lifetime value of the customer while protecting against regulatory exposure by efficiently collecting and distributing the unique preferences of customers and prospects. MyPreferences lets companies easily aggregate and manage the marketing, account servicing and privacy preferences of customers through a SaaS-based platform that seamlessly integrates with the client’s existing infrastructure.

“Preferences and consent are a must! We want to make it simple. SPLICE is all about enhancing the lifetime value of a customer through proactive communication and we work really hard to make it feel easy. The PossibleNOW partnership is a perfect fit. Our customers deserve the best, most robust and scalable solution available and by bundling it with our existing services, deployment is a breeze!” said Tara Kelly, president and founder of SPLICE Software. “Our Permissions & Preferences Management System offers various ways for our clients to safely manage and store customer consent while breaking through the noise and making a human connection. MyPreferences powers us with a compliancy and preference engine like no other. Ask us for a demo; I think you will like what you see.”

The Permissions & Preferences Management System supports the management of all types of consumer preferences, including:

• Marketing preferences – Which products and services consumers have interest in and how they would like to receive communications regarding those products.
• Account preferences – How consumers wish to receive account servicing communications regarding the products and services that they have purchased, such as e-bill or account notifications.
• Privacy preferences – Federal and state regulated “Do Not Contact” preferences, such as Do Not Call or Do Not Email, which must be adhered to or significant fines apply.

“Because of its technology, market positioning and leadership, SPLICE is an ideal partner for PossibleNOW,” said PossibleNOW CEO Scott Frey. “Our groundbreaking technology represents a game-changing shift for SPLICE clients and prospects. We’re looking forward to working with Tara and her team for a long time to come.”

SPLICE’s Permissions & Preferences Management System, powered by MyPreferences, is a cloud-based, turn-key solution. With real-time data transfer and 100% compliance guaranteed, this solution collects and manages detailed preference and privacy data, and can be utilized independently or seamlessly integrated into the SPLICE Client Portal.

SPLICE Software provides voice, video, phone, text / SMS, landing pages, mobile landing pages, email, direct mail, and web applications in a cloud-based solution through software as a service model (SaaS). SPLICE specializes in unique human audio as an on-demand service for enterprises; offering them the ability to connect with customers using personalized data driven dialog. At the same time, SPLICE uses the data gained through each interaction to populate the company’s calling list database and maintain their Do Not Call list and Preferences & Permissions.



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