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Canada's Magazine for Financing & Leasing Executives

May 13, 2013

IRON Solutions to supply data to JP Morgan Research for quarterly report on the used agricultural equipment market

FRANKLIN--IRON Solutions will supply its IRON Index data to J.P. Morgan Equity Research for the J.P. Morgan quarterly report on the North American used agricultural equipment market.

Ann Duignan, Machinery Equity Analyst at J.P. Morgan, will publish the information from the IRON Index, which is IRON Solutions' measurement of pricing levels in the used agricultural equipment market. This information is aggregated by IRON Solutions from dealer, auction, private party, and manufacturer-owned used equipment sales transactions.

"Our aggregated data is the best source available," said Darwin Melnyk, CEO of IRON Solutions. "It is relevant, powerful, and drawn from the more than 150,000 annual sales transactions from over 1,000 manufacturers that IRON's editorial staff processes." Melnyk took part in Ann Duignan's quarterly review teleconference on May 9th, where he discussed the IRON data methodology with J.P. Morgan clients.

The IRON Index is delivered from IRON's newest technology, the IRON Vector web-based business intelligence tool. Vector instantly analyzes IRON's database of used agricultural equipment transactions for pricing trends and residual value comparisons across brands, market segments, and competitive products.

The IRON Index measures the values of used agricultural equipment from one to three years old in the U.S. and Canada, compared with the original price. The IRON editorial staff adjusts values of individual units for hours of use, options, and other factors, in computing its aggregate quarterly index values. The IRON Solutions database covers 25 years and contains more than three million sales transaction reports and 20 million data points.

IRON Solutions, Inc., www.ironsolutions.com, is the trusted manager and provider of equipment and agronomic lifecycle information and systems for participants in the crop production marketplace. We provide actionable intelligence that drives profitability. For 50 years, IRON has been the leading source of used and new equipment information and customer and equipment lifecycle management services for the agricultural industry.



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