Canada's Magazine for Financing & Leasing Executives

Who's Reading Canadian Equipment Finance?

Canadian Equipment Finance magazine’s readers are senior financial, technology, operations and purchasing executives responsible for financing, leasing or capital investment decisions on a wide range of equipment across major companies in:

> Manufacturing and mining machinery and equipment
> Vessels and containers
> Construction and off-road equipment
> Medical technology and equipment
> Commercial and corporate aircraft
> Rail cars and rolling stock
> Trucks and transportation equipment
> Business, retail and office equipment
> IT equipment and software
> Aircraft and servicing equipment
> Office equipment
> And more

Our readers are identified by name, title, company and vertical industry sector, and have been verified and qualified with the assistance of our partners in the financial services and marketing industries, and with the Canadian Financing & Leasing Association.

The magazine connects lessors and lessees by bringing an authoritative new market perspective on the biggest trends, strategies, tactics, technologies and people who make their industries strong.


U.S. & Int'l

Individual copies are delivered by postal mail to our readers and are addressed by name, title, company and work address. Readership in each province is influenced by pass-along distribution, trade show copies, and other non-mail copies. Total readership is estimated at 10,850 per issue.
U.S. readership depends on individual issues but is no less than 400 per issue.


Advertise you’ll capitalize on the excitement and brand exposure of the first-ever magazine in this sector. Explore the option of being a Media Partner and you’ll get exclusive low, low rates forever

1. REACH. Readers are the companies and executives you want to influence. C.E.F. will have the largest reach in the market.

2. VALUE . Exclusive rates for media partners and CFLA members means you will get the best possible low, low rates no matter what size advertisement you choose.

3. ENGAGEMENT . Our content is from trusted and well-known sources which provide unbiased, unique information. The readers spend time with the magazine and associate your brand with the industry’s leaders.

4. CHANNELS . Your ad will reach the best prospects across multiple platforms, including print, online, mobile and in-person.

. Published 6 times a year including key events, C.E.F. is more than just a magazine it’s a way to show your support for the association and the industry.

ARE YOU A MEMBER OF THE Canadian Finance & Leasing Association?

1. LOW RATES. We have arranged with the CFLA to ensure that as a member, you’ll be entitled to exclusive discounted rates unavailable to non-members. Save as much as 20% off the standard rate card rates.

2. LIFETIME DISCOUNTS. If you advertise we’ll always provide you with an additional 5% off all ad rates for display advertising. This discount will not be offered to advertisers who aren’t part of the CFLA.

Our website will become the go-to site for daily updates on news and events which are of interest to the equipment leasing and financing market. Print advertisers will receive extensive online support with banners, links, and articles. GET ON BOARD. Show your support for Canada’s brand new magazine that reaches your market.

Do you want to reach executives who make key decisions about financing and leasing for their companies?


I was pleased to receive your premier issue. I am hosting a meeting of a Lessor study group, similar to a dealer 20 group in Toronto next month and I would like to give the members a copy of your magazine.--Doug Moore SommervilleAuto Ltd

The magazine looks great. Very professional - and nice, clean look--Yash Mody, Orchid Leasing

Love the magazine!!! Good job Steve!!! Already has some great feedback!--Rob Birnie, Verus Valuations

Congratulations on your first issue!--Amy Vogt, Equipment Leasing & Financing Association

Thanks for sending your kickoff publication. Arrived today. Greatly appreciated. Well done !!--David Hill, Dominion Leasing Software

I found the Premier issue awaiting my arrival at the office today. I must say it looks terrific!--David Chaiton, Torkin Manes




Publisher & Editor In Chief

Steve Lloyd
905-201-6600 x 223


Corporate Sales Manager

Mark Henry
905-201-6600 x 223


If your company offers these services or products you'll reach a cost-effective, new readership of high-level finance and leasing executives who manage the funding, operation, tracking and after-market functions at Canada's largest companies.

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