Online seller promises to provide best online tire purchasing experience

MONTREAL–Blackcircles, the leading online retailer of tires in Europe has officially launched its tire-shopping and online services in Canada. Since November 1st, Canadian consumers from British Columbia to Newfoundland now have access to this new tire purchasing experience. Blackcircle’s website simplifies the tire buying process for passenger-vehicle tires so consumers can research, purchase tires then schedule an installation appointment all from one site. In addition, this experience will enable consumers to shop for tires that best fits their vehicle and the way they want to drive.

Founder Mike Welch is a web-enabled hub focused on offering great customer experience, knowledgeable staff, a wide range of tire selection, convenience and competitive prices. It provides a simplified, digitally led click & install process that allows consumers to buy tires online and have them fitted at a convenient service centre.

“With an extensive selection of the most popular tire brands available, we provide value and an excellent end-to-end consumer experience. Our supply chain is “just-in-time”, which allows us to offer customers competitive prices with quicker turn-around and better buyer experience,” said Martin Gendron, President and General Manager of

The demand for retail ecommerce options continues to rapidly grow in Canada. The country’s 19.8 million digital buyers show no signs of slowing their online shopping habits, as the need for convenience and competitive pricing continue to drive the growth of the digital commerce landscape.

Recognizing this and catering to the future of the tire industry, is offering an extensive selection of the most popular tire brands available. The platform is dedicated to simplifying the tire buying process so that consumers can research and purchase tires in one place. Tires are then delivered to a convenient service centre – all consumers need to do is show up for the installation.

This launch marks a significant evolution in the tire purchasing process for Canadians. As retail ecommerce continues to shape the future, with revenues predicted to reach $90 billion by 2020*, is taking a lead and positioning themselves as a key disruptor for the industry.

Customers can buy their tires directly on the website, The process is simple and streamlined: choose a tire, enter a postal code, choose a nearby service center, and choose a date and time and pay. Then simply show up at the appointed time and date to get the tires installed.

“This is an important evolution in the tire purchasing process,” said Martin Gendron. “These days, consumers expect to be able to buy products anywhere, at any time and on any device. At, we understand this, and we recognize the importance of delivering quality products at a competitive price coupled with unparalleled client service.” is a Canadian online tire purchasing program dedicated to simplifying the tire buying process so that consumers can research and purchase tires as well as schedule an installation appointment in one location. The concept was founded by Liverpool-born entrepreneur Mike Welch in 2001 ( and sells to around 2,000,000 customers in the UK – making it one of the largest online tire retailers in the world.


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