LOWE’S CANADA ENTERS PARTNERSHIP WITH PAYMI CASH REWARDS PROGRAM
Lowe’s Canada, one of Canada’s leading home improvement companies operating or servicing more than 630 stores in Canada under the Lowe’s, RONA, Réno-Dépôt, Dick’s Lumber, Contractor First and Ace banners, is pleased to announce that customers of its Lowe’s banner across Canada, who are also members of the Paymi program, can now benefit from personalized cash back when making purchases in store or on Lowes.ca.
“Our customers are constantly looking for value added and a more personalized shopping experience, no matter the channel they chose to interact with our brand,” said Tanbir Grover, Vice President, eCommerce & Omnichannel, Lowe’s Canada. “Paymi shares our passion for creating exceptionally positive customer experiences. We are pleased to partner with this innovative Toronto-based program to offer our customers the opportunity to earn cash back rewards when shopping with us while continuing to collect cash back and loyalty points with their existing credit and debit cards”.
“As the leading card-linked shopper marketing program in Canada, we could not be more excited to offer exceptional value to Lowe’s shoppers in Canada and the growing Paymi community as a whole,” commented John Flett, Chief Executive Officer, Paymi.
Paymi is the leading card-linked shopper marketing program in Canada with top retail, travel and bank partners offering cash back to consumers. Paymi’s pay-for-performance advanced analytical capabilities drive incremental sales, margin and share of wallet for its partners. The Paymi program is rapidly expanding in Canada, with plans to enter the US, South America and Europe.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States, Canada and Mexico. With fiscal year 2017 sales of $68.6 billion, Lowe’s and its related businesses operate or service more than 2,390 home improvement and hardware stores and employ over 310,000 people. Based in Boucherville, Quebec, Lowe’s Canadian business, together with its wholly owned subsidiary, RONA inc., operates or services more than 630 corporate and independent affiliate dealer stores in a number of complementary formats under different banners. These include Lowe’s, RONA, Réno-Dépôt, Dick’s Lumber, Contractor First, and Ace. In Canada, the companies have more than 28,000 employees, in addition to nearly 5,000 employees in the stores of RONA’s independent affiliate dealers.
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